Your skin faces a lot each day- pollution, the weather, air conditioning, even a lack of sleep and eating on the go. In the short term, these things can lead to dry patches, redness, blemishes and cause your skin to feel sensitive. In the long term, they can increase the sensitivity of your skin, and even cause premature aging!
We created a 360 campaign (social, digital, out of home and TV) that would illustrate those effects and present an alternative. By using Simple and a daily face cleansing routine you could avoid the harsh effects of city living.