Pond’s languished as a product line redolent of grandmother’s cold cream. Not surprisingly, modern women seemed wary of such a vintage legacy. The challenge for Pond’s, tapping into their strong heritage while presenting something substantial and relevant to their target audience (women aged 25 – 55).

With the launch of Rejuvenes, we created a high-end, premium look normally reserved for prestige brands.

Bringing Premium to Social Channels